Last week I attended Figaro Digital Marketing Conference 2014, a day dedicated to the latest innovations and trends in internet marketing, including social media, email marketing, SEO and content marketing. The event featured speakers from Shortlist Media, BT, Waterstones and Time Out as well as some top agencies.
Here’s 5 top takeaways from my day:
1. Images are absolutely key:
It’s getting more difficult to market yourself online without a fantastic bank of images at your disposal. The busier people are getting, the less they want to read, and the easier it is to consume images instead. Social networks are constantly redesigning to give more emphasis to images within the newsfeeds, and the huge growth in image-based network Instagram proves this.
Shortlist’s co founder Tim Ewington said that images really affect how best their emails direct traffic to their websites. Meat pictures perform very well for their weekly male subscribers.
2. Google Authorship is worth setting up:
If you are a publisher or blogger, Google Authorship is definitely worth setting up. As you can see on the screenshot, having the author’s headshot next to their articles make the posts much more enticing to click on in Google search results. You can setup Google Authorship here.
3. Social media demands creativity:
BT’s Senior Digital Brand Manager, Christopher Wellbelove explained how repetitive social media tactics don’t get you anywhere. You must try new things and be willing to think outside of the box. As I always say, ‘Experiment, and find out what works best for you!’
4. Find a tone of voice that works for you:
Luckily Jonathan O’Brien, chief Tweeter for Waterstones Oxford Street, had exactly the right tone of voice for the company. It was quite daring, sarcastic and highly cheeky – but it captured the attention of almost 70,000 followers who enjoy his daily facts, musings and down-right random updates. It’s all about finding the tone of voice that works well for your business, and sometimes that might not be talking about the obvious at all.
5. The future is exciting:
Global design agency We Are Experience delivered a very interesting talk about some of the technology they are working on with companies such as Transport for London and Zipcar, including tube platforms which tell you where to queue for the empty carriages and cars that automatically arrive at your doorstep. Crazy but very cool!
Videos from the day’s conference are available on Figaro Digital’s website here.